All posts by digitaldogs

iOS7 was released today during Apple’s iPhone 5C launch. While previous upgrades to iOS have mostly gone unnoticed by the casual observer, iOS7 represents a complete overhaul of the software that Apple iPhones and tablets run.

From a developer’s point of view, possibly the biggest change is that apps will now update automatically through a background process instead of requiring users to manually choose to update. This will ensure that most users will have the same version of the apps they have built. Fewer users will have outdated versions of apps running on their devices.

Since iOS7 is not a trivial upgrade but instead an entirely new piece of software, those who have developed apps for previous versions of iOS may experience some difficulties resulting from the upgrade. Many will likely experience issues resulting from incompatibilities with the new software. Be prepared to field complaints if a product your company has released is not compatible with the new version of iOS that many customers will be running.

There are expected to be many improvements that come as part of the change to iOS7, however. Functionality related to multitasking is expected to grow to more closely resemble that of a PC. The current process often leaves once-used apps forgotten but still running, sapping away at processing power and battery life ad infinitum.

iOS7 will also allow consumers to better protect their privacy and identities by limiting ad tracking and providing a built-in way to block unwanted communications.

The update will be available to users of Apple devices going back to iPhone 4 and iPad 2.

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There was a point in time when Microsoft Windows was seen as some kind of unstoppable natural monopoly in the software ecosystem. Everybody used Windows. It came pre-installed on nearly every new PC.

But a fundamental shift in the way that people access content has changed that equation. Worldwide PC sales fell by 12% last quarter as consumers shift more of their casual browsing activity toward tablets and smartphones. Microsoft’s stock dropped 11% in one day, and analysts attributed the fall to $MSFT’s failure to capitalize on the rapidly-growing mobile market.

If it can happen to a company as large and powerful as Microsoft, this change of preferences can affect your business as well. Consumers are using smartphones and tablets to search for things on the go or browse from their homes. The PC is rapidly becoming a piece of hardware used mostly for performing work tasks. If you want to reach your customers when they are searching for something outside of the workplace, your business needs to be reaching them on their mobile devices.

This means designing your website around the preferences of smartphone and tablet users. One of the most popular ways to do that is to incorporate responsive design elements. This makes it so that the page elements will automatically scale to the size of the device used to view them. Many times older websites display with tiny text and page elements that don’t load on a smartphone or tablet. If potential customers find struggling with a clunky layout to be too inconvenient or even impossible on their device, they may never call or visit your business.

Digital Dogs has designed numerous responsive, mobile-ready websites and iPhone or Android apps for clients. Contact us today to see how we can help your business capitalize on this growing share of web traffic.

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